These days, you can hardly discuss promoting a business without mentioning custom die-cut plastic bags (know more). We cannot deny that they are the backbone of most promotion campaigns. The question that begs to be answered is, how do you design recyclable promotional plastic bags for success?
We will discuss this and more about recyclable plastic bags in this post.
Reasons why you should use recyclable plastic bags for promotions
Of course, plastic is being frowned in most parts of the world, except it can be recycled. So why should a business even consider using these custom die-cut plastic bags in the first place?
There are so many reasons but the one that tops the list is the return on investment which they provide. Running a marketing campaign costs money and every entrepreneur seeks a way to get returns.
Promotional plastic bags are not costly to produce. When you compare the cost to the number of impressions and conversions made per bag, the return on investment is high. This enough reason why any business should invest in recyclable plastic bags.
Another reason is its durability. Even in the hands of the most carefree individuals, plastic bags last months. They could be used for years by less clumsy individuals. In the end, the durability of the bags leads to more conversions. Some of these bags make as many as 6000 impressions throughout their existence.
So how do you design them to achieve success with your promotions?
Designing your recyclable plastic bags
Really, there is no perfect style for designing these bags. It all boils down to what works for your business in relation to your target market. What works for business A may not work for business B.
This means it can be quite challenging if this is your first time or your campaigns haven’t yielded much. We’ve got you on this with the design tips discussed in this section. Let’s go through them together.
Tip 1: Decide on your material
Several factors should influence your choice of material. One of these is the industry your business is in and what kind of products you want to package. If you sell stationery, you cannot use the same materials to make your promotional plastic bags as a winery.
Doing this will mean that your bags will not stand the test of time. This will translate to a waste of resources and a bad impression for your business. You need a custom die-cut plastic bags that will meet the needs of your clients.
While choosing material for your recyclable plastic bags, choose one that is environmentally friendly. This will show your prospects and current clients that you are interested in the cause of saving the planet.
Tip 2: The style of your recyclable plastic bags
Many businesses make mistakes when it comes to choosing a style for their bags. As tricky as this is, deciding a style for your bags should be one of the easiest steps in design.
The style you choose should be dependent on what products your business is presenting to the public. After all, the bags are meant to carry your products. So why will you choose a bag style that does not fit your products?
You can pick two styles just to be safe but don’t order for too many bags in the beginning. The only time you can make a huge order is when you are already sure about your bag style. You can experiment with as many styles as you can until you find one that fits your promotion.
One way to save yourself stress in choosing a style is by looking at other companies in your industry. Check out the bags they use and model yours after theirs, it will save you time, energy, and resources.
Tip 3: Choosing colors
This doesn’t apply to custom die-cut plastic bags alone, it applies to every kind of promotional item. You need to ensure that you pick the right combination of colors. This is important to prevent your bags from looking absurd.
Most of all, your promotional plastic bags should carry colors that represent your business. This means that you need to choose a color that represents your business. Every big brand in the world has a color or combination of colors that can be identified with such brands.
The most evident example is Coca-Cola with it’s red and white. Even without any text, once you see the colors, the company is the first thing that comes to mind.
Your color is part of your business identity so you have to pick out one if you haven’t. If you already have one, then pick recyclable plastic bags with this color or combination of colors.
Tip 4: Brand your recyclable plastic bags with your logo
Another way to identify a brand is through its logo. Logos speak volumes, just like colors. If you don’t have your logo on your bags, you probably produced the bag for another company.
Even if the bags carry your colors, your business colors are not universal. Your logo will stand for you in places where you may never reach. Remember that plastic bags are durable and versatile which means they travel far and wide.
The best way to publicize your business is to have your logo on your bags. Along with your logo, add a bit of detail about your business. Emphasize your contact address, phone number, and email.
At a glance, a prospect should understand what your business is about when they see your bags.
Tip 5: Flawless graphics
If you are not so good with graphic design, there is still hope. You can still have great bag designs by seeking help from professionals.
There are so many companies that offer these services. You can even go on job boards and place an advert for a freelance designer to assist with your graphic design. If your bags look good, it is a huge plus for your business.
We established the fact that there is no perfect method for designing custom die-cut plastic bags. The bottom line is ensuring that your promotional plastic bags represent your business properly. You can order recyclable plastic bags online or from Zigpac to make it easier for you.